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While investment performance often dominates financial headlines, one of the most valuable assets for affluent families is often overlooked: liquidity.

Periods of market volatility, changing interest rates, and economic uncertainty serve as important reminders that access to cash and credit can be just as important as long-term investment returns. Whether it's funding a real estate purchase, supporting a business opportunity, assisting family members, or responding to an unexpected event, liquidity provides flexibility when it matters most.

Many high-net-worth individuals have significant wealth tied to investment portfolios, business interests, or real estate holdings. While these assets may contribute meaningfully to long-term wealth creation, they are not always readily available when immediate cash needs arise.

A thoughtful liquidity plan can help ensure that funds are accessible without requiring the sale of investments at an inopportune time. Maintaining an appropriate balance between deposits, available credit, and longer-term investments allows families to respond confidently to both planned and unexpected events.

Private Banking clients often benefit from reviewing three key questions:

  1. Do I have adequate liquid reserves for unexpected needs or opportunities?
  2. Is my cash positioned appropriately across operating, reserve, and strategic accounts?
  3. Do I have established borrowing capacity before I need it?

Establishing lending solutions before a liquidity event occurs can be particularly valuable. Whether through a mortgage, home equity solution, securities-based line of credit, or other customized lending structure, proactive planning can provide flexibility and peace of mind when opportunities arise.

Just as diversification plays an important role in investing, diversification of liquidity sources can strengthen an overall financial strategy. Deposits, credit facilities, and investment assets each serve a distinct purpose and work together to support financial goals.

At its core, liquidity planning is about preserving options. In an uncertain environment, having access to cash and credit may be one of the most important financial advantages a family can possess.

Is your liquidity strategy aligned with your current needs and goals? Your Private Banking team can help review deposit balances, borrowing capacity, and cash management solutions to ensure your banking relationship continues to support your broader financial objectives.


First Merchants Private Wealth Advisors products are not FDIC insured, are not deposits of First Merchants Bank, are not guaranteed by any federal government agency, and may lose value. Investments are not guaranteed by First Merchants Bank and are not insured by any government agency. This material has been prepared solely for informational purposes. First Merchants shall not be liable for any errors or delays in the data or information, or for any actions taken in reliance thereon. Any views or opinions in this message are solely those of the author and do not necessarily represent those of the organization.