Reaping the Benefits of Gift Cards

Although Gift Card programs have been used primarily by large retailers, small to mid- sized businesses can benefit from implementing a gift card program.
A First Data survey of small to mid-sized businesses found that 82 percent of respondents indicated that offering gift cards has had a positive impact on their bottom line. The majority of merchants who implement gift card programs also report an increase in their sales.
Most businesses have found the best way to maximize their gift card program is by opting for reloadable gift cards. Reloading enables the user to add or “load” additional money onto a card once the initial value has been depleted – a great way to encourage repeat visits by customers. And, many merchants now use gift cards to issue store credits/refunds or track promotional campaigns, which is a great way to increase transactions and customer loyalty.

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